Download Actionable web analytics: using data to make smart business by Jason Burby PDF

By Jason Burby

Understanding every little thing you could approximately every one click on for your site will help make strategic judgements concerning your small business. This publication is set the why, not only the how, of net analytics and the foundations for constructing a "culture of research" inside of your company. Why you might want to acquire numerous kinds of info. Why you wish a technique. Why it needs to stay versatile. Why your info needs to generate significant motion. The authors resolution those serious questions-and many more-using their decade of expertise in net analytics.

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By Jason Burby

Understanding every little thing you could approximately every one click on for your site will help make strategic judgements concerning your small business. This publication is set the why, not only the how, of net analytics and the foundations for constructing a "culture of research" inside of your company. Why you might want to acquire numerous kinds of info. Why you wish a technique. Why it needs to stay versatile. Why your info needs to generate significant motion. The authors resolution those serious questions-and many more-using their decade of expertise in net analytics.

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We also believe that doing brilliant design and thinking deeply about brand are essential elements to website creation. The blending of these—the intersection of logic and design—has been the foundation of our success as a web agency, and we hope it can be the foundation of yours as well. qxd 4/23/07 11:13 AM Page 17 Performance Marketing Like all good things, analytics is best when it’s used with moderation and good judgment. When deployed properly, it’s an invaluable tool for helping you make smart business decisions and choose communication strategies that will enable you to get the most out of your website.

First, in Chapter 5, we provide an overview of methodology. This may be deceptively simple, but it grounds every decision you must make on a day-to-day basis. Chapter 6 discusses the concepts of measuring success through goals and KPIs. KPIs are discussed throughout this book, and soon enough you’ll go into just about every meeting ready to discuss them. qxd 4/23/07 11:09 AM Page xxix xxix ■ INTRODUCTION All your efforts in making web analytics actionable are likely to drive more revenue and earnings for your company.

Throckmorton VI. Those are our tax dollars hard at work, saving America’s youth from the dark cloud that threatens them all: higher education. It’s hard to imagine the audience swallowing this message. The Air Force, after all, has an ROTC presence at most universities in the country, including party schools, private universities, and the large number of public universities that fit in neither category. Although a creative director who judges an interactive contest may not be aware of this, the target audience—which is being talked down to—presumably does.

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